Challenge:
Industrial Assortments, a leading Ohio-based fastener supplier, had solid foundational traffic—thanks to a functional product catalog—but faced growth limitations. Key issues included slow page loading times, unoptimized visuals, broken links, and limited content to support SEO scalability.

Solution:
NexGen WebCreators delivered a comprehensive, multi-layered SEO intervention:

• Page Speed & Image Optimization: Compressed and optimized product images (like bolt kit visuals and blog featured images) to reduce load times and improve overall site performance.

• On-Page SEO Refinements: Updated meta titles, descriptions, headers, and alt-tags to align with search intent for terms like “industrial bolt kits,” “fastener assortments,” and “Ohio bolt supplier.” Optimized product pages and blog content (such as the “Quality is King” blog article) to increase discoverability. industrialassortments.com

• Blog & Content Expansion: Launched a targeted blog series—starting with content like “Quality is King”—to address customer concerns and reinforce product credibility. industrialassortments.com

• Backlink Strategy: Initiated partnerships with relevant industrial suppliers and publications to gain authoritative backlinks and enhance domain visibility.

• Site Clean-Up: Identified and fixed broken links and orphaned pages to improve user experience and crawl efficiency.

Result:
The enhancements delivered visible traction—boosting organic traffic, improving keyword rankings, and decreasing bounce rates. Visitors enjoyed faster load times and clearer navigation, leading to increased engagement and conversions across product pages.