Industrial SEO Checklist — Free PDF

Why Industrial Website Design Is Different

Industrial buying journeys involve engineers, ops leaders, and procurement—each with different information needs. Your website must support technical spec discovery, fast RFQ paths, and frictionless navigation. This guide shows how to align industrial website design with search intent so buyers can validate fit and act quickly.

• ✔ Page architecture for categories, specs, and documentation
• ✔ Copy patterns that speak to engineers & buyers
• ✔ Sticky RFQ/Contact CTAs that don’t interrupt task flow

We also cover how to front-load keywords in titles and H1s, keep URLs short, and link to authoritative references—best practices that increase relevance and discovery.

New to SEO? Start with Google’s SEO Starter Guide.

Short, Single-Column Forms Convert Better

The form above asks only for what we need—name and email. Short, single-column forms reduce friction and help mobile users complete the process quickly—improving conversion rates and lead quality.

• ✔ Clear placeholder labels & keyboard-friendly order
• ✔ No distractions above the fold
• ✔ High-contrast button for a clear next step

Signal Relevance with Smart On-Page SEO

This page front-loads the primary keyword—Industrial SEO Checklist—in the title and H1, references it in copy and headings, uses descriptive alt text, and links to internal and external resources. These are the on-page signals search engines use to understand topical focus.

• ✔ Front-loaded titles/H1s + short, human-readable URL
• ✔ Internal links to Services and Contact
• ✔ JSON-LD describing the downloadable document